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Does the services you provide and Programs page produce a feeling of trust and trustworthiness? Give enough information that there is absolutely no feeling of mystery or ambiguity. Avoid anything “tricky”, or visualize that being below straightforward is smart business. Take the approach your prospects are smart and trustworthy these people.
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11. Does your Services and Programs page consider the attitude you must be helping the candidate to create a buying decision? Rather than doing a sales “number”, give them the information they are trying to learm to get your. Don’t make challenging for the particular decide “yes”.
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